After 21 years as a best-selling author with major New York Houses, 4 non ficition books, one e-book, and one audiobook, I've learned a thing or ninety nine about writing a book and being an author. Lucky for me, my editors, former editors, agents, book marketing mavens, Publishers Weekly and book publicists keep me up to date.
It's been my honor and pleasure to guest lecture at NYU's Summer Publishing Institute for the last nine years as the only author teaching a curriculum segment.
On my last trip to NYC I learned even more about the new direction of book publishing to add to my knowledge base that I share through Writefully So
*Content is not king; technology is. That being said, the content of a book has to be well-presented, well-written and well-organized and immensely readable.
*Books have to be deliverable in multiple platforms: hard copy, CD/MP3, downloadable on Itunes/Kindles/Nooks, PDAs, ebooks.
*Venues for publicity/Pr are disappearing so the there is less real estate for a book to inhabit.
* "Platform" has changed. Someone with numerous followers, linkedin pals, facebook friends, a database of 10,000 still may not make the cut.
* Publishers are risk-adverse. (This is an understatement) Instead of growing an author as the brilliant Joann Davis did for me....they want the celeb with built -in renown. And they'll hire the ghostwriter/book doctor for the "so-called" author.
Why is How To Work a Room® still on bookshelves after 21 years?
1). It meets a need that people think they have, not what I think people need.
2). I've worked daily for 22 years to make that book "sing".
3) I can teach you how to do the same!