This business of Branding is getting more interesting because of the volume of noise about it. Products have an easier time of it than services. It was Tom Peters who first wrote about branding ourselves in 2007. It makes sense when we are managing our careers, launching products or providing services.
The point that jumps out of all this noise is the importance of reputation as a huge part of branding. You can have a recognized brand that has a "lemon" rep. After watching behaviors in person and in online social media venues and hearing stories of how people talk to and treat other people, I want to scream, "You are branding yourself and your reputation and the brand is one of "bad behavior". Whether it's the manager who yells at subordinates, the "red tape creator" who need to recant his or her "I can'ts" or the company employee who fails to employ common courtesy and common sense for customers, bad behavior abounds. Demonstrating good behavior, common courtesy and respect contributes to our reputations and building the best brand possible.
After all, who ever says?"I just hired a company with a bad reputation for lousy customer interaction, but it's a recognized brand."
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