Maxim-izing Mingling

     When a client discovered I had been quoted in an issue of Maxim men's magazine, he called and questioned me. "Susan, what are you doing being quoted in Maxim?"  After all, he hired me to provide a presentation on How to Work a Room® for his sales staff and execs for a conservative company.  He said he was reading his son's magazine (as his son was a subscriber) when he discovered my quotes in a regular feature.

     We both laughed. After all, he was reading Maxim!  That the writers include me and seek my expert advice is just great publicity for my books. And, it adds to my cache with the my younger male audience members. That this senior vice president and father of four adult sons reads Maxim, proved to me that it the male audience is older and larger than previously thought.

    Sadly, Maxim only quotes me for my expertise on mingling, communicating and interacting but never requests a photo!

    So, how do you MAXIM ize on your mingling?     susan@susanroane.com