Nix the Mixed Holiday Messages

      The email arrives from someone I know... the subject says some version of "Holiday Wishes" and I think that is the subject of the email.  No sooner do I read through an opening sentence about some variation of "warm wishes for the holidays" then I glance at the next sentence and wince.

      It's a sales pitch for a product or service that is now more special because it is the holiday season. And there is even a 'Holiday Buy Now To Save Money" offer. In the last version of How To Work a Room, I disdainfully wrote about  a colleague who did precisely that.  Sad to say, these mixed messages have increased exponentially. Either wish me a happy holiday OR send me a sales offer, but don't mesh the two. Doing so negates your "warm holiday wishes" because the real wish is that I buy what it is you have to offer. 

     If you have a comment to offer, email me at   susan@susanroane.com