How many times have you heard the answer, 'you never know', to questions you have posed or comments you have made? "Why do I have to attend the company party?" "I just don't feel like getting dressed up to go to cousin's wedding." "Business cocktail parties are such a bore; why do I have to attend?"
"Why do I have to go to dinner with our customers?"
As kids we often, if not always, questioned when we HAD to go to something that was way less than exciting or interesting to us. The feelings of obligation seemed to overwhelm and they still do. The answer we often heard as children was " Because I said so." As adults the answer that most often comes up is "You Never KNow". It's sage wisdom; a cliche, a thought full of hope because 'you never know' hints at a promise of something special that could await you.
We hear it from bosses, co-workers, friends and family. I bet if you listen hard you will hear it said many times a day and sometimes coming out of your own mouth. 'You never know' is something so often said that it no longer stands out. Yet it is an outstanding line of reasoning because being 'out there' means that you get to be part of what is going on. Whether it's scoring tickets for the playoffs at a friend's party or finding out about a new company looking for someone with your degree and expertise while working out at the gym or hearing about a 'previously' owned sports car of your dreams at a relative's graduation ceremony, 'you never know' puts us in the know.
Hearing story after story of colleagues and friends who found out about jobs, clients, sales and yes, even their soul mates, I knew that my own grandmother's words were universal. In my speeches I shared it as my marketing philosophy because 'You Never Know 'applies to our business lives as well as to our personal lives. That is why I wrote "You Never Know" which is how we turn serendipity into success. Entitled How To Create Your Own Luck, my forthcoming book is a tribute to all the people who, like my grandmother, believe in the hope that 'you never know' offers.
If you have had a remarkable 'you never know' story... let me know.